8 Filati Doro
Branding
A Pashmina brand that is known for creating one-of-a-kind bespoke pieces needed a brand identity that resonated with its essence of purity and luxury. The words "8 Filati Doro" in Italian mean 8 yarns of gold, something that aptly describes this fabric that is the benchmark of luxury, simplicity and warmth. The brand range offers pure and hand-crafted Cashmere clothing by weaver artisans in Nepal.
STRATEGY & POSITIONING
NAMING
BRAND IDENTITY
BRAND MESSAGING
TONE OF VOICE
USER EXPERIENCE
PACKAGING
PHOTOGRAPHY
The brand produces both Cashmere and Pashmina, and is primarily known for its immaculate quality that is a result of collaborating with the Nepali artisans who help in the weaving process and sourcing the purest of raw material form the Ladakh region of Himalayas.
As the name "8 Filati Doro" in Italian meant 8 yarns of gold, the brand logo was created with 8 different strokes that symbolised the yarns.
Given the nature of purity and simplicity attached with the brand, the overall design too aims to be simple and and minimal, along with an earthy color palette.
PALETTE
TYPOGRAPHY
Highlight Font
Paragraph Font
